Regardless of what field you aspire to work in, what job you have or aim to have and what skills that are required for your position, digital literacy is a universally vital skill in the modern age. Being able to navigate through digital content on a variety of mediums is a key asset for any employee that will immediately increase one’s employability.

Despite common conceptions, being eloquent in the speech of the digital content is not only important for those who work directly with coding, computers, or digital technologies of any form. Digital literacy can come in handy in any job position in any field. For example, it would always be handy for a business person to be able to source problems with or improve their company’s website, a tradie could be required to use and manipulate complex apps on a mobile or tablet, a health professionals could enhance their career by writing content online or a financial expert could have to update an organisation’s twitter account.

These days almost everyone is a content creator of some form, whether it be on Facebook, on blogs or on mobile apps. Such content platforms are similarly important for businesses. The digital literacy skills you require in your personal life are translatable to your job and to helping you assert yourself as a multi-skilled, tech-savvy employee.

The Key Areas to Become Literate In

One of the foremost areas that is essential for any company, individual or business these days is social media. Reaching out to a specified viewership and garnering loyal followers of a brand or organisation has never been easier than with the likes of Facebook, Twitter or Instagram. Social media is also a growing field with more and more jobs constantly becoming available in the field. Regardless of whether you want to pursue a career in social media or not, however, it is a good idea to develop your own accounts on the major social media sites and become equipped with the necessary skills to effectively use the sites so that if needed you are then able to establish and update such accounts for your workplace as well.

Online marketing is another essential tool for all workers and workplaces looking to increase their digital literacy. Online marketing is largely displacing more traditional forms of advertising as more and more people search for and find relevant products and services they want online. It is therefore essential that every business engages in such strategies to be able to attract potential customers to their digital doorstep and therein, to their products or services.

You don’t have to work in inbound marketing in Melbourne for such processes to be important. It is a good idea to gain a basic understanding of Search Engine Optimisation (SEO), link building and other online marketing strategies regardless of your industry. Although it is always beneficial for a business to employ an inbound marketing agency in Sydney for professional expertise and experience, being able to understand the basic terminology is ideal to effectively communicate what it is that you want. Lined Media is a prime example of a top SEO, PPC and inbound marketing firm that provides the services a business would need to optimise their site and improve a website’s content and exposure (if you don’t know what that means, get researching!).

On top of these strategies, you should try and learn basic HTML code so that you can better understand online content production. It is also crucial to stay informed of updates in the digital world and ensure that you are up-to-date with the most recent advancements in technology that could be relevant to your field. Some of the best sites to help improve your digital literacy are Mashable, Mumbrella and DigitalTrends.

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