First comes love. Then comes marriage. Then comes…small business!

They (whoever ‘they’ are) say never to mix business with pleasure. But, perhaps unsurprisingly, the similarities between business and love are multiple. Just like with romantic entanglements, running a small business can be an incredibly rewarding, rich experience. Or, if you don’t watch out for the pitfalls, it can end in tears. Sickeningly cheesy Hollywood cliches seem to apply equally to romance and commerce.

Head Over Heels

You’re at the bar with friends, not expecting to meet anybody. But then it happens: you lock eyes, and you can’t seem to tear away.

The flash of inspiration that many business owners describe is much like love at first sight. In a split second – a “eureka!” moment, if you will – inspiration will strike. The idea will seem perfect; above the realm of day-to-day pragmatism, and devoid of any downsides.


We both know what you want; it’s almost time to commit. But first, you should talk things through, to flag any problems early. Before you devote yourself fully and permanently.

Before any big decision in life, it’s a good idea to seek advice. If you were getting married, you might look for direction from a family member, a friend, a professional counselor, or a religious official. Similarly, in business, professional advisers can be invaluable. There are a variety of business start-up, planning and selling solutions in Australia. These services should be kept in mind at all stages of running a business, and one key milestone is the commencement of market advisory services

The Rough Patches

Things aren’t as good as you’d hoped they’d be. There are moments of excitement and joy, like at the start. But they’re becoming less frequent.

We’ve all read the stats. A depressingly high percentage of marriages in this country today end in divorce, with a considerable proportion of small businesses also folding in the early stages. Communication is vital in avoiding these unfortunate ends, with business management consultancy and financial services helping to illuminate some of the stumbling blocks, and helping you to avoid them.


There are ups and downs, sure. But you’ve learned to weather the storm. Together.

After a certain number of years of commitment – some will say one, some seven, some twenty – most couples reach a point of comfort and acceptance (some cynics might call it resignation). Similarly, with time most business owners come to understand that the market will, inevitably, shift. By developing bespoke techniques to minimise damage when the economy experiences a downturn, businesses can develop resilience and reliability. Again, the influence and advice of external voices shouldn’t be downplayed. Personal business mentors, industry leaders, governmental services, and consultancies like should be looked to for leadership and direction when widespread downturns occur.

With good advice, and a little bit of luck, you’ll emerge from periods of difficulty to see the light at the end of the tunnel. A bit like a rom-com couple that winds up together, despite the complications, and the horrible mixed metaphors that continue to, er, hold Hollywood cinema ransom.

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